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  <url><loc>https://outcome.marketing/</loc><lastmod>2026-05-17</lastmod><priority>1.0</priority></url>

  <!-- Services (hub + spokes) — lastmod bumped 2026-05-17 (Featured-practitioner blocks added) -->
  <url><loc>https://outcome.marketing/fractional-cmo</loc><lastmod>2026-05-17</lastmod><priority>0.9</priority></url>
  <url><loc>https://outcome.marketing/brand-book</loc><lastmod>2026-05-17</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/ai-marketing-agent</loc><lastmod>2026-05-17</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/demand-generation</loc><lastmod>2026-05-17</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/revops</loc><lastmod>2026-05-17</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/sales-playbook</loc><lastmod>2026-05-17</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/customer-journey</loc><lastmod>2026-05-17</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/saas-pricing-strategy</loc><lastmod>2026-03-18</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/fractional-product-marketing</loc><lastmod>2026-05-17</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/digital-marketing</loc><lastmod>2026-05-17</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/b2b-event-marketing</loc><lastmod>2026-03-24</lastmod><priority>0.8</priority></url>

  <!-- Agents (hub + spokes) -->
  <url><loc>https://outcome.marketing/agents</loc><lastmod>2026-03-17</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/agents/digital-marketing-assessment</loc><lastmod>2026-03-22</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/agents/brand-style-guide</loc><lastmod>2026-03-22</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/agents/b2b-website-design</loc><lastmod>2026-03-17</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/agents/voice-of-customer</loc><lastmod>2026-03-17</lastmod><priority>0.8</priority></url>

  <!-- Marketplace (hub + spokes) — lastmod bumped 2026-05-17 (card CTAs repointed to Tier 3 profiles) -->
  <url><loc>https://outcome.marketing/marketplace</loc><lastmod>2026-03-17</lastmod><priority>0.8</priority></url>
  <url><loc>https://outcome.marketing/marketplace/fractional-cmos</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/marketplace/fractional-cxos</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/marketplace/agencies</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/marketplace/freelancers</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>

  <!-- Referral flow -->
  <url><loc>https://outcome.marketing/referral</loc><lastmod>2026-05-17</lastmod><priority>0.6</priority></url>

  <!-- Practitioner profile pages (Tier 3) — generated from lifecycle DB. -->
  <!-- Sitemap maintenance is currently manual; auto-generation is captured as -->
  <!-- a punch-list item in docs/om-practitioner-network-plan.md §5 (arc item 5). -->
  <url><loc>https://outcome.marketing/practitioners/829-studios</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/achieveunite</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/acquire</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/angus-robertson</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/belkins</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/beth-vanstory</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/bonnie-caver</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/channel-mastered</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/chris-kadel</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/david-kirkdorffer</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/domestique</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/josh-garofalo</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/kaspo</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/ken-anderson</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/kpg-creative</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/leadtail</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/liz-mellem</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/mariya-delano</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/michael-elliott</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/misha-katz</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/mole-street</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/neil-anderson</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/niley-barros</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/oj-garcia</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/page-sands</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/patti-sanchez</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/refractroi</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/rich-m-smith</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/roark-pollock</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/robert-jablonski</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/rocky-mountain-revops</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/ryan-miller</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/ryan-paul-gibson</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/sharon-spooler</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/steve-pockross</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/steve-snyder</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/upside-sales</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/practitioners/zonic-group</loc><lastmod>2026-05-17</lastmod><priority>0.7</priority></url>

  <!-- Standalone pages -->
  <url><loc>https://outcome.marketing/about</loc><lastmod>2026-03-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/book</loc><lastmod>2026-03-17</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/contact</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>

  <!-- Resources -->
  <url><loc>https://outcome.marketing/resources/blog</loc><lastmod>2026-03-26</lastmod><priority>0.6</priority></url>
  <url><loc>https://outcome.marketing/resources/blog/what-is-outcome-marketing</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/resources/blog/sales-pipeline-reporting</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/resources/blog/fractional-cmo-cost</loc><lastmod>2026-03-26</lastmod><priority>0.7</priority></url>
  <url><loc>https://outcome.marketing/resources/video</loc><lastmod>2026-04-18</lastmod><priority>0.5</priority></url>
  <url><loc>https://outcome.marketing/resources/video/why-b2b-marketing-resets-to-zero</loc><lastmod>2026-04-09</lastmod><priority>0.6</priority></url>
  <url><loc>https://outcome.marketing/resources/video/competitive-diagnostic-walkthrough</loc><lastmod>2026-04-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://outcome.marketing/resources/guides</loc><lastmod>2026-03-26</lastmod><priority>0.6</priority></url>
  <url><loc>https://outcome.marketing/resources/templates</loc><lastmod>2026-03-24</lastmod><priority>0.6</priority></url>
  <url><loc>https://outcome.marketing/resources/templates/customer-journey-map</loc><lastmod>2026-03-17</lastmod><priority>0.5</priority></url>
  <url><loc>https://outcome.marketing/resources/templates/saas-pricing-survey</loc><lastmod>2026-03-17</lastmod><priority>0.5</priority></url>
  <url><loc>https://outcome.marketing/resources/templates/product-launch-checklist</loc><lastmod>2026-03-17</lastmod><priority>0.5</priority></url>
  <url><loc>https://outcome.marketing/resources/templates/voc-win-loss-guide</loc><lastmod>2026-03-17</lastmod><priority>0.5</priority></url>
  <url><loc>https://outcome.marketing/resources/templates/b2b-events-playbook</loc><lastmod>2026-03-24</lastmod><priority>0.5</priority></url>

  <!-- Guides -->
  <url><loc>https://outcome.marketing/resources/guides/saas-sales-funnel</loc><lastmod>2026-03-25</lastmod><priority>0.6</priority></url>
  <url><loc>https://outcome.marketing/resources/guides/saas-marketing-playbook</loc><lastmod>2026-03-26</lastmod><priority>0.7</priority></url>

  <!-- Downloads (keyword-rich example pages) -->
  <url><loc>https://outcome.marketing/assets/downloads/digital-marketing-assessment-example.html</loc><lastmod>2026-04-18</lastmod><priority>0.5</priority></url>
  <url><loc>https://outcome.marketing/assets/downloads/brand-style-guide-example.html</loc><lastmod>2026-03-22</lastmod><priority>0.5</priority></url>

  <!-- Legal -->
  <url><loc>https://outcome.marketing/privacy</loc><lastmod>2026-03-22</lastmod><priority>0.3</priority></url>
  <url><loc>https://outcome.marketing/terms</loc><lastmod>2026-03-22</lastmod><priority>0.3</priority></url>

  <!-- Excluded: search.html (noindex). diagnostic.html retired 2026-04-18 — app lives at ai.outcome.marketing/diagnostic, marketing page at /agents/digital-marketing-assessment -->
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