blog

Announcing the Launch of Outcome Marketing

Written by Neil Anderson | Dec 8, 2024 5:00:00 PM

Outcome Marketing: A Proven Framework for Predictable Growth

Introduction

We’re thrilled to announce the upcoming launch of our book, Outcome Marketing, on December 16, 2024! This book is the culmination of years spent working with sales, marketing, and executive teams to solve one of the most persistent business challenges: how to align efforts for predictable, scalable growth.
Whether you're a marketing leader, a sales professional, or a CEO, this book is designed to provide actionable strategies that will revolutionize your approach to go-to-market success.

Why Outcome Marketing?

In Outcome Marketing, we address the disconnect that often exists between marketing strategies and measurable business results. Using frameworks like The Five Cards of Outcome Marketing, we show you how to:
  • Align your marketing and sales teams around common objectives.
  • Optimize the customer lifecycle to improve your LTV:CAC ratio.
  • Design and execute bets that maximize your marketing impact.
  • Create scalable frameworks that ensure repeatable success.

This is not just a book—it’s a playbook for growth.

Pre-Order Today and Transform Your Marketing

We’re offering pre-orders now, and we encourage you to reserve your copy today to ensure you’re among the first to access these actionable strategies. Visit Amazon to pre-order your copy.

Connect With Us

To celebrate the launch, we’re growing the Outcome Marketing community on LinkedIn. By following our LinkedIn page, you’ll gain access to exclusive insights, upcoming events, and the chance to interact with other growth-minded professionals.

Thank You

We couldn’t have brought this book to life without the incredible support of our colleagues, clients, and friends. Many of you have contributed ideas and inspiration that shaped the pages of Outcome Marketing. This launch is as much for you as it is for us.

Mark your calendar for December 16, 2024. Let’s change the way we think about marketing—together!