Neil Anderson

Neil brings three decades of tech industry know-how, from startups to big-name companies. His experience in business and marketing management has led to impressive growth and strategic wins across the board.

Flat-design graphic in Outcome Marketing style showing Sales and Marketing working in sync toward a North Star objective.

3 min read

Aligning Sales and Marketing: 9 Proven Tips for Real Collaboration

Picture of Neil Anderson Neil Anderson: Jul 29, 2025 11:58:37 AM

In too many B2B organizations, Sales and Marketing operate like neighboring countries with a long border but no shared language. They nod politely...

Revenue Teams GTM Strategy Sales-Marketing Alignment B2B Marketing Outcome Marketing
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2 min read

Crafting Your Story: The Power of Alignment and Emotion

Picture of Neil Anderson Neil Anderson: May 23, 2025 4:52:36 PM

Crafting Your Story: The Power of Alignment and Emotion “People will forget what you said, people will forget what you did, but people will never...

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Go To Market Strategy Consulting​

3 min read

Placing Your Bets: The Key to Predictable Growth

Picture of Neil Anderson Neil Anderson: Mar 21, 2025 3:04:17 PM

What Is a Go-To-Market Strategy? A go-to-market (GTM) strategy is a structured approach for launching a product or service with maximum market...

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What is Outcome Marketing?

3 min read

What is Outcome Marketing and Why it Matters

Picture of Neil Anderson Neil Anderson: Jan 16, 2025 8:00:00 AM

Outcome Marketing: A Playbook for SMB CEOs and Marketing Leaders

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1 min read

Announcing the Launch of Outcome Marketing

Picture of Neil Anderson Neil Anderson: Dec 8, 2024 10:00:00 AM

Outcome Marketing: A Proven Framework for Predictable Growth

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