The Authors of Outcome Marketing
Outcome Marketing came from years of friendship and shared work. During the pandemic, we saw a chance to do something productive, writing down what we've learned from smart people—and our own mistakes—to help SMBs make sense of marketing.
Angus Robertson
With 20+ years in B2B software marketing and sales, Angus is all about speeding up growth. He’s a master at using product and distribution flywheels to boost sales velocity and take businesses to the next level.
Neil Anderson
Neil brings three decades of tech industry know-how, from startups to big-name companies. His experience in business and marketing management has led to impressive growth and strategic wins across the board.
Brad Whittington
Brad’s a freelance writer for everyone from solo entrepreneurs to global giants. Whether it’s a one-page case study or a 300-page Dummies book, he’s tackled it all—and everything in between.