Marketplace
Fractional CMOs
Senior marketing leadership for B2B technology and SaaS companies. Every practitioner operates from the same strategic foundation.
A fractional CMO gives your company senior marketing leadership without a full-time hire. The practitioners below have built and led marketing functions at B2B technology companies — positioning, demand generation, sales-marketing alignment, and customer lifecycle. They share a common methodology, so the strategy stays with your company when the engagement ends.
Each practitioner brings a different set of industry expertise and functional strengths. Talk to an advisor about which one fits your stage, your market, and your goals.
Fractional CMO · Neil.Marketing
30+ years in B2B marketing. Designs and executes scalable demand generation and revenue growth strategies for SMBs. Specializes in aligning marketing and sales, optimizing funnel performance, and accelerating growth through data-driven decision-making across SaaS, professional services, and technology industries.
Fractional CMO · Lifecycle Operators
CMO and author of Outcome Marketing with 25+ years scaling B2B SaaS companies from $1M to $100M+. Builds the full growth system — positioning, demand generation, sales-marketing alignment, and customer lifecycle — so marketing generates predictable pipeline. AI-forward operator who deploys AI across GTM workflows.
Fractional CMO · Thinkout
A fractional marketing leader and coach who establishes unique positioning and messaging that breaks through. Combines a general manager's financial acumen with the creativity of a startup leader to drive high-octane marketing and business strategies for metrics-driven growth. B2B and B2C experience.
Fractional CMO · Kalyna Marketing
Builds customer-driven marketing that audiences love and executives trust. Specializes in cross-channel motions for scale-ups in the $10–20M ARR range, aligning stakeholders and partners to win market share in crowded markets. Causal forecasting, operational discipline, and smarter channel mix design.
Fractional VP B2B Growth Marketing
Helps B2B technology companies grow revenue through positioning, messaging, and demand generation. 23 startups and 5 public companies across cybersecurity, SaaS, and infrastructure. Rehired by senior executives 7 of his last 8 positions. Now also helping B2B startups improve how they are found and recommended in AI-driven search and buying journeys.
Fractional CMO · Marketing at the Edge
Marketing executive who builds GTM engines for B2B technology and cloud services companies. Led marketing at 2nd Watch through PE-backed merger into Ollion, growing the team from 3 to 11 and generating $28M in sales-accepted pipeline. Product marketing leader at Axcient (acquired by ConnectWise). Applies GenAI and agentic workflows to positioning, sales enablement, and pipeline generation.
Fractional CMO
18 years scaling PE-backed B2B SaaS at Smarsh, from first marketing hire to Interim CMO of a 50+ person global organization. Quarterbacked 9 consecutive Gartner Magic Quadrant Leader positions and built a repeatable M&A integration playbook across 15 acquisitions. Bridges corporate narrative, product strategy, and revenue growth across RegTech, FinTech, GovTech, and cybersecurity.
Fractional CMO · Reputation Lighthouse
20+ years advising CEOs of mid-market B2B companies on brand, reputation, communication, M&A, change management, and responsible AI implementation. Founder and CEO of Reputation Lighthouse (since 2004), engaged by 50+ organizations across funding preparation, planned exits, divestitures, mergers, and market expansion. Past Chair of IABC's Global Board; currently serves on the Global Alliance for PR & Communication Management board and chairs the Global Communication Certification Council. SCMP®-certified; IABC Fellow.
Ready for senior marketing leadership?
One conversation. No commitment. Talk to an advisor about which fractional CMO fits your business.
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