Privacy Policy

Last updated: April 18, 2026

Outcome Marketing LLC ("we," "us," or "our") operates the website outcome.marketing. This policy explains what data we collect, why we collect it, and what rights you have.

What We Collect

Information you provide

When you fill out a contact form or subscribe to our newsletter, you provide your name, email address, company name, and any details you include in your message. We use this information to respond to your inquiry and, if you opt in, to send periodic updates.

If you purchase a Competitive Diagnostic, you also provide information about your own company (name, website URL, positioning details) and a list of competitor companies (names, URLs, public positioning). The diagnostic processes this competitor information alongside your own company data to produce the report.

Information collected automatically

When you visit our site, the following services collect data automatically:

Google Analytics (GA4). We use GA4 to understand how visitors use our site — which pages are visited, how long sessions last, and where traffic comes from. GA4 collects anonymized IP addresses, device type, browser, and referring URLs. Google's privacy policy applies to data GA4 processes.

HubSpot. We use HubSpot for contact forms, email subscriptions, and visitor analytics. HubSpot sets cookies to identify returning visitors and track page views. If you submit a form, HubSpot connects your browsing history on our site to your contact record. HubSpot's privacy policy governs their data handling.

Cloudflare. Our site is hosted on Cloudflare Pages. Cloudflare processes visitor IP addresses for CDN delivery, DDoS protection, and basic analytics (page views, bandwidth). Cloudflare's privacy policy applies.

Digital Marketing Assessment

The Competitive Diagnostic is a paid product offered by Outcome Marketing LLC and operated on the Saprel platform. Outcome Marketing LLC is the data controller. Saprel, Inc. is our processor and provides the platform infrastructure. Each processor below receives only the data required for its role. None of them receive customer contact or payment information except where explicitly noted.

Stripe. If you purchase a Competitive Diagnostic (starting at $45 USD), payment is processed by Stripe under our direct merchant account. We do not store credit card numbers. Stripe collects payment information (card number, billing address, email) directly and is subject to Stripe's privacy policy and PCI DSS compliance.

Saprel. Saprel, Inc. operates the Competitive Diagnostic platform on our behalf and uses the sub-processors listed below to deliver the report. Saprel's current sub-processor list is published at saprel.com/subprocessors.

Supabase (Saprel sub-processor). Diagnostic data — your company details, competitor set, and the generated report — is stored in Supabase. This data is used to produce your diagnostic and is retained for 3 years after delivery, unless you request earlier deletion.

Vercel (Saprel sub-processor). The diagnostic application is hosted on Vercel. Vercel processes visitor IP addresses and standard server logs for application delivery.

Anthropic (Claude), OpenAI (ChatGPT), and Google (Gemini) (Saprel sub-processors). Parallel AI-visibility tests are run across these three LLM providers to see how each surfaces your company and competitors. The data shared is limited to company names, URLs, public competitor names, and sample questions a buyer might ask an AI assistant.

DataForSEO (Saprel sub-processor). A third-party SEO data API that returns ranked keywords, backlink authority, SERP data, and Lighthouse scores for your company and competitor domains. Only domain names are shared.

Resend (Saprel sub-processor). Transactional email delivery for checkout confirmations, report-ready notifications, and refund notifications. Resend processes your email address and the contents of the transactional message.

Cookies and Tracking

We do not display a cookie consent banner. Here is what our site sets:

Cookie / Technology Set By Purpose
_ga, _ga_* Google Analytics Distinguish unique visitors, session tracking
__hssc, __hssrc, __hstc, hubspotutk HubSpot Visitor identification, session tracking, form analytics
__cf_bm Cloudflare Bot detection

You can block or delete cookies through your browser settings. Doing so will not prevent you from using the site, but some analytics features may not function.

How We Use Your Data

  • To respond to inquiries submitted through our contact form
  • To send email updates if you subscribe (you can unsubscribe at any time)
  • To understand how visitors use our site and improve it
  • To deliver and store Competitive Diagnostics you purchase
  • To process payments through Stripe

We do not sell your personal information. We do not use your data for targeted advertising.

Third-Party Services

We share data with the following services, only as described above:

  • Google Analytics — site analytics (outcome.marketing)
  • HubSpot — CRM, forms, email (outcome.marketing)
  • Cloudflare — hosting, CDN, security (outcome.marketing)
  • Stripe — payment processing (Competitive Diagnostic)
  • Saprel, Inc. — platform operator for the Competitive Diagnostic. Saprel's sub-processors (Supabase, Vercel, Anthropic, OpenAI, Google, DataForSEO, Resend) are listed at saprel.com/subprocessors.

Each service operates under its own privacy policy. We do not share your data with any other third parties.

Data Retention

  • Contact form submissions — retained in HubSpot indefinitely, or until you request deletion
  • Email subscriptions — retained until you unsubscribe
  • Analytics data — retained per Google and HubSpot default retention periods (14 months for GA4)
  • Competitive Diagnostic data — retained in Supabase for 3 years after delivery, then deleted

Your Rights (California Residents)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

  • Know what personal information we collect and how it is used
  • Delete personal information we hold about you
  • Opt out of the sale of personal information (we do not sell personal information)
  • Non-discrimination for exercising your privacy rights

To exercise any of these rights, email us at [email protected]. We will respond within 45 days.

Your Rights (EU and UK Residents)

If you are in the European Economic Area or the United Kingdom, the GDPR and UK GDPR give you the rights below.

Lawful basis. We process your data on the following grounds: a paid Competitive Diagnostic is processed on the basis of performance of a contract (Art. 6(1)(b)); marketing email is sent on the basis of your consent (Art. 6(1)(a)); site analytics are processed on the basis of our legitimate interests in understanding how the site is used (Art. 6(1)(f)).

Your rights. You have the right to access the data we hold about you, correct it, request its deletion, receive a portable copy, restrict or object to our processing, and withdraw consent at any time. To exercise any of these rights, email [email protected].

International transfers. We are a US company and our data is processed in the United States. Our direct processors (Stripe, Saprel, Google Analytics, HubSpot, Cloudflare) and Saprel's sub-processors (Anthropic, OpenAI, Google, DataForSEO, Supabase, Vercel, Resend) are all US-based. Where applicable, we rely on Standard Contractual Clauses or the EU-US Data Privacy Framework to transfer personal data out of the EEA or UK.

Retention. Retention periods are listed in the Data Retention section above.

Complaints. You have the right to lodge a complaint with the data protection supervisory authority in your country of residence.

EU and UK representatives. Outcome Marketing LLC has not appointed an Article 27 representative in the EU or UK. If this changes, their contact details will be published here.

Your Rights (Australia and New Zealand)

If you are in Australia, the Australian Privacy Principles apply to how we handle your personal information. If you are in New Zealand, the Privacy Act 2020 applies. In both cases you have the right to access and correct the data we hold about you, and to complain to your national privacy regulator (the Office of the Australian Information Commissioner or the Office of the Privacy Commissioner of New Zealand). Data is processed in the United States; by using the site or purchasing a Competitive Diagnostic, you consent to this cross-border transfer. Email [email protected] for any request.

Children

Our site is not directed at children under 16. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this policy as our services or legal requirements change. The "last updated" date at the top reflects the most recent revision. Material changes will be noted on this page.

Contact

For privacy questions or data requests:

Outcome Marketing LLC
Westlake Village, CA
[email protected]