The Authors Of
Outcome Marketing
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Outcome Marketing came from years of friendship and shared work. During the pandemic, we saw a chance to do something productive, writing down what we've learned from smart people—and our own mistakes—to help SMBs make sense of marketing.


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Angus Robertson
With 20+ years in B2B software marketing and sales, Angus is all about speeding up growth. He’s a master at using product and distribution flywheels to boost sales velocity and take businesses to the next level.
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Neil Anderson
Neil brings three decades of tech industry know-how, from startups to big-name companies. His experience in business and marketing management has led to impressive growth and strategic wins across the board.
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Brad Whittington
Brad’s a freelance writer for everyone from solo entrepreneurs to global giants. Whether it’s a one-page case study or a 300-page Dummies book, he’s tackled it all—and everything in between.
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Vision, Mission,
And Values
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Our Vision, Mission, And Value Keep Us Focused OnHelping SMB Leaders Master Marketing - Ensuring We Keep Our Promise To Unlock Marketing's Full Potential.

