Placing Your Bets: The Key to Predictable Growth

What Is a Go-To-Market Strategy?

A go-to-market (GTM) strategy is a structured approach for launching a product or service with maximum market penetration and revenue growth. Whether you’re a startup or an enterprise, a well-defined GTM plan ensures you reach the right audience with the right messaging through the right channels.

For SMB CEOs and marketing leaders, the challenge lies in deciding where to invest resources for the highest ROI. Outcome Marketing provides a framework for B2B go-to-market strategy consulting, offering expert support through fractional CMOs and structured GTM workshops.

This guide will walk you through the strategic betting approach used in Outcome Marketing and compare McKinsey, BCG, and Outcome Marketing’s GTM methodologies—giving you actionable insights to implement in your SaaS go-to-market strategy or B2B marketing initiatives.

McKinsey, BCG, and Outcome Marketing: GTM Strategy Comparison

A successful go-to-market strategy requires data-driven execution, strategic alignment, and adaptability. Let’s compare three major GTM frameworks:

Whether you're refining a SaaS go-to-market strategy or need help structuring your go-to-market strategy slide pitch deck, understanding these methodologies can provide a competitive advantage.

Strategic Bets in Outcome Marketing

At Outcome Marketing, we define a strategic bet as a calculated investment in a specific product, market, or strategy that is backed by data, insights, and alignment. Unlike gambling, these bets are measured, tested, and refined for predictable growth.

Example: A Strategic GTM Bet for a SaaS Company

A mid-market SaaS company recognized a growing demand for automation tools among mid-sized businesses. Instead of launching a broad campaign, the company placed a strategic bet on:

• Developing a premium automation package tailored to mid-market needs.
• Investing in targeted marketing campaigns addressing industry pain points.
• Training a specialized sales team to engage and close high-value opportunities.

This focused GTM strategy led to higher conversion rates, a shorter sales cycle, and market dominance in the segment.

Framework for Making Strategic Bets: The Five Cards

To ensure effective GTM decision-making, use The Five Cards Framework from Outcome Marketing:

This framework is especially valuable when building a go-to-market strategy slide pitch deck or structuring a boardroom presentation to gain stakeholder buy-in.

The Three Pillars of Strategic Bets

1. Alignment with Business Goals

A bet must align with your company’s core objectives. If your goal is 20% revenue growth, ask: Does this GTM initiative directly support that goal?

2. Focus on High-Impact Areas

Avoid spreading resources too thin. A tech company refocused efforts on a high-growth vertical, leading to increased market share and higher customer retention.

3. Measurability and KPI Tracking

Define specific, measurable KPIs such as:

• Customer Lifetime Value (LTV)
• Customer Acquisition Cost (CAC)
• Lead-to-Customer Conversion Rates

This level of clarity is crucial when developing an example go-to-market strategy PDF to outline initiatives and expected outcomes.

The Process for Placing Strategic Bets

1️⃣ Start with Discovery
Analyze customer behavior, competitor trends, and market performance metrics.

2️⃣ Run a GTM Bets Workshop
Brainstorm ideas using Impact vs. Effort Matrices and SWOT analysis.

3️⃣ Define KPIs for Each Bet
Clearly outline success metrics and set goals for revenue, market share, and engagement.

4️⃣ Test, Iterate & Optimize
Refine strategies based on real-time data and A/B testing results.

5️⃣ Scale Successful Bets
Double down on proven GTM tactics and expand high-performing initiatives.

Mapping Customer Needs to Solutions: The Tasks & Pains Framework

When structuring a go-to-market strategy slide pitch deck, aligning customer pain points with data-driven solutions ensures maximum impact.

Case Study: Winning with a Focused GTM Bet

A B2B IT services company faced declining growth across multiple segments. By analyzing their data, they found professional services firms—accountants and law firms—had the highest retention and profit margins.

They placed a strategic bet by:

• Launching an industry-specific GTM campaign
• Developing tailored solution packages
• Assigning dedicated account managers

📈 Result? A 30% increase in revenue from this segment within one year!

Key Benefits of Placing GTM Bets

• Predictable Growth: Minimize risk with data-backed strategies.
• Improved ROI: Focused investment increases marketing efficiency.
• Team Alignment: Unified priorities enhance collaboration and execution.

Practical GTM Tips

• Review Bets Quarterly – Adapt to market shifts.
• Balance Risk & Reward – Diversify across low-risk and high-reward bets.
• Ensure Stakeholder Buy-In – Communicate GTM bets across teams and leadership.

Get Expert Go-To-Market Strategy Consulting Today

Looking to structure your SaaS go-to-market strategy or build an example go-to-market strategy PDF?

Download our GTM Strategy PDF and access expert insights.

For customized GTM consulting, fractional CMO services, and tailored workshops, CONTACT US TODAY!

Placing your bets isn’t about luck—it’s about making informed decisions for scalable growth.

Closing Thought: Placing your bets isn’t about luck; it’s about making informed decisions that drive impact. With the right strategies, tools, and mindset, you can build a predictable growth engine that sets your business apart. Are you ready to place your bets and win?