Ken Anderson
Builds the brand authority and product narrative that B2B SaaS companies need to drive predictable revenue
Background
Eighteen years scaling Smarsh from challenger brand to global category leader as the first marketing hire, then through VP, SVP, and Interim CMO roles across three PE-backed phases and fifteen acquisitions. Prior decade in professional sports communications at the Nashville Predators and other franchises.
Focus
I work with B2B SaaS companies where brand authority and product narrative are strategic advantages rather than support functions. My focus is the integration of brand, demand generation, product marketing, and PR so they reinforce each other rather than run in parallel. I have built each function from scratch.
Services
Industries
Client profile
Engagement models
Engagement highlights
Smarsh (early) · 2008–2018
As first marketing hire, built the entire marketing function from scratch and helped scale the company from challenger brand to global category leader.
Smarsh (recent) · 2018–2026
As SVP Corporate Marketing, secured 9 consecutive Gartner Magic Quadrant leadership positions and built a repeatable M&A playbook integrating 15 acquisitions while maintaining brand consistency.
Browse other Fractional CMOs
More Fractional CMOs in the Outcome Marketing network, each with different industry expertise and functional strengths.
Browse Fractional CMOs