Marketplace

Fractional CMOs

Senior marketing leadership for B2B technology and SaaS companies. Every practitioner operates from the same strategic foundation.

A fractional CMO gives your company senior marketing leadership without a full-time hire. The practitioners below have built and led marketing functions at B2B technology companies — positioning, demand generation, sales-marketing alignment, and customer lifecycle. They share a common methodology, so the strategy stays with your company when the engagement ends.

Each practitioner brings a different set of industry expertise and functional strengths. Talk to an advisor about which one fits your stage, your market, and your goals.

Neil Anderson

Neil Anderson

Denver, CO

Fractional CMO · Neil.Marketing

SaaS Professional Services Technology Demand Generation Sales-Marketing Alignment Revenue Growth

30+ years in B2B marketing. Designs and executes scalable demand generation and revenue growth strategies for SMBs. Specializes in aligning marketing and sales, optimizing funnel performance, and accelerating growth through data-driven decision-making across SaaS, professional services, and technology industries.

Angus Robertson

Angus Robertson

Los Angeles, CA

Fractional CMO · Lifecycle Operators

SaaS Go-to-Market Strategy Demand Generation Digital Marketing

CMO and author of Outcome Marketing with 25+ years scaling B2B SaaS companies from $1M to $100M+. Builds the full growth system — positioning, demand generation, sales-marketing alignment, and customer lifecycle — so marketing generates predictable pipeline. AI-forward operator who deploys AI across GTM workflows.

Beth VanStory

Beth VanStory

Washington, DC

Fractional CMO · Thinkout

Professional Services E-Commerce Market Research Branding & Messaging Digital Marketing

A fractional marketing leader and coach who establishes unique positioning and messaging that breaks through. Combines a general manager's financial acumen with the creativity of a startup leader to drive high-octane marketing and business strategies for metrics-driven growth. B2B and B2C experience.

Mariya Delano

Mariya Delano

New York, NY

Fractional CMO · Kalyna Marketing

SaaS Cybersecurity Market Research Marketing Analytics Customer Journey

Builds customer-driven marketing that audiences love and executives trust. Specializes in cross-channel motions for scale-ups in the $10–20M ARR range, aligning stakeholders and partners to win market share in crowded markets. Causal forecasting, operational discipline, and smarter channel mix design.

David Kirkdorffer

David Kirkdorffer

Boston, MA

Fractional VP B2B Growth Marketing · Independent

SaaS Cybersecurity Positioning & Messaging Demand Generation AI Visibility (GEO)

Helps B2B technology companies grow revenue through positioning, messaging, and demand generation. 23 startups and 5 public companies across cybersecurity, SaaS, and infrastructure. Rehired by senior executives 7 of his last 8 positions. Now also helping B2B startups improve how they are found and recommended in AI-driven search and buying journeys.

Ready for senior marketing leadership?

One conversation. No commitment. Talk to an advisor about which fractional CMO fits your business.

Talk to Advisor

Learn more about fractional CMO services · About the Network