Resources / Templates
Marketing Templates
Practical tools you can customize for your business. Each template connects to the Outcome Marketing methodology.
B2B Customer Journey Map
Map the full customer lifecycle from first touch to renewal. Identifies gaps between what your company delivers and what customers experience at each stage.
View Template TemplateSaaS Pricing Survey
Van Westendorp pricing sensitivity analysis for B2B SaaS. Captures willingness-to-pay data from customers and prospects to inform packaging and pricing decisions.
View Template TemplateProduct Launch Checklist
Cross-functional launch checklist covering positioning, enablement, demand gen, and post-launch measurement. Structured around the Bets-to-Story framework.
View Template PlaybookB2B Events Playbook
The complete event marketing system for B2B companies. Nine slides covering pre-event outreach, during-event content capture, post-event follow-up, and pipeline measurement.
View Playbook PlaybookB2B Social Playbook
The complete B2B social media marketing system. Nine slides covering founder voice cadence, hook construction, the Lives repurposing engine, network amplification, and AEO.
View Playbook TemplateVoC Win-Loss Interview Guide
Structured interview framework for win-loss analysis. Covers decision process, competitive dynamics, and product gaps. Designed for practitioner-led customer research programs.
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