Digital Marketing Assessment
Digital Marketing Assessment
How you stack up against your competitors across search, AI visibility, positioning, and authority — the equivalent of a full digital marketing audit, automated. Starting at $45.
What You Get
9 sections of competitive intelligence
Submit your company URL and up to 4 competitors. The report is built from real competitive data.
Strategic Observations
The top findings a CEO should know right now. What the data says before you dig into the details.
Company & Market Growth
How your company is trending relative to competitors. Traffic, growth signals, and scale context.
AI Visibility Audit
Whether your company surfaces when buyers ask AI assistants about solutions in your category. AI visibility tested across ChatGPT, Gemini, and Claude.
Positioning & Conversion
How you show up vs. competitors. Messaging clarity, differentiation, and conversion paths compared side by side.
Site Performance
Lighthouse scores across your competitive set. Speed, accessibility, and technical health benchmarked.
Paid Strategy
Where competitors are investing paid dollars. Ad spend signals, keyword targeting, and channel allocation.
Organic Strategy
Keyword footprint, ranking gaps, and the conversations you could own but don't yet.
Authority & Trust
Domain authority, backlink profiles, and review presence. Who buyers trust when they compare options.
Recommendations
Prioritized actions ranked by impact. Not everything you could do — what matters most right now.
Example Report
AI visibility is part of the assessment
The assessment includes an AI visibility section that tests whether your company surfaces in AI-mediated search. ChatGPT, Gemini, Claude — if buyers are asking AI assistants about solutions in your category, this section shows whether you exist in those answers.
The full report covers 9 sections: Strategic Observations, Company & Market Growth, AI Visibility, Positioning & Conversion, Site Performance, Paid Strategy, Organic Strategy, Authority & Trust, and Recommendations.
How It Works
One report. Two ways to use it.
About 3 minutes to set up. The automated report is delivered in about 15 minutes.
Automated — $45
The full 9-section report, delivered in about 15 minutes. Traffic, keywords, paid signals, site performance, backlink profiles, AI visibility, and prioritized recommendations — all benchmarked against your competitive set. Yours to keep and act on immediately.
Expert Review — $135 Launching Soon
The same report, reviewed and enriched by a senior Outcome Marketing practitioner. Includes a 30-minute strategy call to discuss findings, validate priorities, and determine next steps. Delivered within 48 hours.
For B2B executives at companies with $1M+ in annual revenue.
Beta pricing: use code BETA2026 at checkout for $10 during launch.
Why This Exists
Competitive intelligence without the barrier
A traditional marketing audit can cost $5,000 or more, and take weeks. The Competitive Diagnostic delivers competitive intelligence at $45. It's not a replacement for a full engagement. It's the starting point — the assessment that surfaces gaps and makes the next conversation specific instead of speculative.
For many companies, the assessment is the first step. The assessment surfaces where they stand. The conversation that follows determines what to do about it. Some companies take the recommendations and execute internally. Others move into a GTM Blueprint to build the positioning foundation the assessment revealed was missing.
Frequently asked questions
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The assessment compares your company against up to 4 direct competitors across 9 sections: strategic observations, company and market growth, AI visibility, positioning and conversion, site performance, paid strategy, organic strategy and conversations to own, authority and trust, and prioritized recommendations. The automated report ($45) is delivered in about 15 minutes. The expert review tier ($135, launching soon) adds practitioner review and a 30-minute strategy call, delivered within 48 hours.
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Free audit tools give you your own data. The Digital Marketing Assessment gives you competitive context — your data benchmarked against up to 4 competitors across the same metrics. It also includes sections that free tools don't cover: side-by-side positioning analysis, AI visibility testing across ChatGPT, Gemini, and Claude, and prioritized recommendations. The $135 expert review tier adds a senior practitioner who reviews the data and discusses it with you directly. The difference is the layer between data and decision.
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The report is yours. Some companies take the recommendations and act on them internally. Others use the assessment as the starting point for a deeper engagement — typically a GTM Blueprint that builds the positioning and messaging foundation the assessment revealed was missing. If you chose the $135 expert review tier, your 30-minute strategy call is the natural place to discuss next steps with a senior OM practitioner.
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AI visibility measures whether your company appears when buyers ask AI assistants about solutions in your category. B2B buyers increasingly use tools like ChatGPT, Gemini, and Claude to research solutions before they ever visit your website. If your company doesn't surface in those AI-generated responses, you're invisible in a growing part of the buying journey. The assessment tests your AI visibility against your competitors and identifies the signals — structured data, review presence, content quality — that determine whether AI systems can find and accurately describe your company.
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A traditional digital marketing audit from an agency typically costs $5,000 or more and takes several weeks. The Digital Marketing Assessment delivers the same competitive intelligence — across 9 sections — for $45 (Automated tier) or $135 (Expert Review tier, launching soon). Free digital marketing audits exist, but they're typically scoping calls from agencies designed to qualify you into a sales pipeline. The $45 tier is a real B2B SaaS marketing audit you keep — no follow-up sales pressure, no commitment to anything else.
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In practice, the terms are interchangeable. Both describe a structured evaluation of digital marketing performance across SEO, paid media, content, conversion, and authority. Outcome Marketing uses "assessment" because the report is benchmarked against your competitors, not just an audit of your own site. The 9 sections — strategic observations, AI visibility, positioning, site performance, paid strategy, organic strategy, authority and trust, and prioritized recommendations — cover everything a traditional digital marketing audit would, plus competitive context.
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The AI Visibility Audit tests whether your company surfaces when buyers ask AI assistants about solutions in your category. We submit category-level prompts to ChatGPT, Gemini, and Claude — the same kinds of questions a buyer would ask during early-stage research — and record whether your company appears, how it's described, and which competitors surface alongside or instead of you. The output shows your presence by platform, the prompts that surfaced (or didn't surface) you, and the content signals that determine AI visibility. As B2B buyers shift early-stage research from traditional search to AI assistants, AEO audit work is becoming part of every digital marketing audit.
See where you stand. Then decide what to do about it.
9 sections of competitive intelligence. Your company benchmarked against up to 4 competitors. Starting at $45.
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