Resources / Guides
Marketing Guides
In-depth strategy frameworks and original research. Each guide is designed to be read, applied, and revisited.
The B2B SaaS Sales Funnel
Four stages from prospecting to close. The Pain Ladder discovery framework, stage-gate qualification, PAUSE objection handling, AI-assisted prompts, and a deal qualification scorecard.
View Guide GuideGTM Blueprint Engagement Guide
How a GTM Blueprint engagement runs: four weeks, five inputs, five decisions, one living document. Week-by-week sessions, client time, and what the practitioner needs.
View Guide GuideThe SaaS Marketing Playbook
A five-chapter system for B2B SaaS marketing: positioning, demand generation, measurement, sales alignment, and compounding growth. Built on the Bets-to-Story framework.
View Guide GuideAI Displacement and Augmentation in Marketing
Eight GTM roles scored on displacement risk and augmentation upside. Draws on the 2026 CMO Survey, Anthropic Economic Index, Brynjolfsson Canaries study, and the Jevons-paradox counterview.
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