Resources / Guides

Marketing Guides

In-depth strategy frameworks and original research. Each guide is designed to be read, applied, and revisited.

Guide

The B2B SaaS Sales Funnel

Four stages from prospecting to close. The Pain Ladder discovery framework, stage-gate qualification, PAUSE objection handling, AI-assisted prompts, and a deal qualification scorecard.

Angus Robertson Guide
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The SaaS Marketing Playbook

A five-chapter system for B2B SaaS marketing: positioning, demand generation, measurement, sales alignment, and compounding growth. Built on the Bets-to-Story framework.

Neil Anderson 20 min read
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Coming Soon

AI Displacement and Augmentation in Marketing

Original research extending Anthropic's labor market study to eight marketing roles. Displacement risk vs. augmentation upside, scored on two dimensions with data from Duke CMO Survey and O*NET.

Outcome Marketing Research

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