Resources / Video
Marketing Video
LinkedIn Live sessions, product demos, and practitioner conversations on marketing strategy and AI.
Bolting On AI Isn't a Strategy
AI in the headline is table stakes. Roark Pollock on why AI can't be your moat, and why you launch an operating system instead of a string of tools.
One GTM Strategy Your Team and AI Agents Work From
Angus Robertson walks through a live GTM Blueprint: 15 sections built from five inputs, the canvases the team fills in, and the pipeline an expert locks before the report generates.
Cold Outreach Isn't Dead. Your Playbook Might Be.
Decision makers get 600 to 700 cold emails a month. Michael Maximoff of Belkins on the patient playbook that replaces the pitch, and why AI strategies read well and fail.
The Pipeline You're Overlooking: Revenue Hiding in Your CRM
Nate Rupple of Upside Sales on boomerang buyers, why closed-lost is a data-collection moment, and the six-step framework for reactivating the opportunities you've already paid for.
The 95/5 Shift: Winning B2B Buyers Before They're In-Market
Dan Smink joins Neil Anderson to unpack the 95/5 rule — why 92% of B2B buyers start with a vendor already in mind, and how to become that vendor before an RFP exists.
Why AI Adoption Fails — and How to Fix the Communication
Angus Robertson and communication strategist Patti Sanchez on why top-down AI mandates backfire — and how to move people from fight-or-flight to genuine curiosity.
Why Most Pipeline Problems Start Long Before Pipeline
Neil Anderson and Michael Elliott on why pipeline problems are precision problems — static ICPs, product-first positioning, and generic messaging — and where AI helps refine ICP and persona targeting.
Why Your B2B Marketing Keeps Resetting to Zero
Angus Robertson and Neil Anderson break down the five patterns that keep B2B marketing stuck in cycles — and what a system that compounds looks like.
Competitive Diagnostic walkthrough — AI visibility, positioning, authority
A 2-minute setup. A 15-minute report. Angus Robertson walks through the Competitive Diagnostic — what's in the 9-section report and how to use the BETA2026 launch promo to run one for $10.
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