Steve Snyder
Translates strategy into the positioning and sales toolkits B2B SaaS teams can actually use
Background
Product marketing leader with a career spent translating strategy into the positioning, messaging, and sales toolkits that B2B SaaS teams use in market. Most recently leading product marketing at ConnectWise, with prior roles spanning Nutracom and other B2B technology companies. Thunderbird MBA.
Focus
I work with B2B SaaS companies where product marketing is treated as a content function rather than a positioning function. My focus is the messaging architecture and sales enablement that compounds across pipeline. I work upstream with product and sales to make sure the story holds together end-to-end.
Services
Industries
Client profile
Engagement models
Engagement highlights
ConnectWise
Led product marketing for the MSP and security solution portfolios, building positioning and sales toolkits for the global revenue team.
Independent practice
Fractional PMM engagements with growth-stage B2B SaaS companies, focused on the positioning-to-sales-enablement handoff.
Credentials
MBA, Thunderbird School of Global Management
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