Angus Robertson
CMO with 25 years scaling B2B SaaS go-to-market, AI-accelerated delivery
Background
Twenty-five years building and leading marketing at growth-stage B2B SaaS companies, across MSP, compliance, and FP&A software. The work spans full-time CMO and CRO roles as well as fractional engagements, from venture-backed startups through public-company scale, including running revenue as a CRO and leading the go-to-market side of an acquisition integration.
Focus
I work with founder-led B2B SaaS companies, $1M–$100M in revenue, where marketing has been an afterthought and pipeline leans too hard on the founder's network. My focus is the system that makes pipeline predictable. I sequence positioning, then demand generation, then sales-and-marketing alignment, the Outcome Marketing methodology.
Services
Industries
Client profile
Engagement models
Engagement highlights
ConnectWise · 2024–2026
As CMO, supported over $100 million in annual pipeline. Repositioned the company around Run, Grow, Transform and grew its LinkedIn following from 60,000 to 200,000.
ARPEDIO · 2026
Delivered a GTM Blueprint and rebuilt the website around new positioning and a messaging architecture, with SEO and AEO monitoring after launch.
Convercent · 2017–2018
As EVP Marketing, doubled the average deal size to over $80,000 and lifted SDR productivity 95 percent. The company was later acquired by OneTrust.
Credentials
Author of Outcome Marketing·Channel Partners 2020 Top Gun 51·Gartner FCPM Magic Quadrant
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