Beth VanStory
Two decades scaling marketing and digital businesses across retail, consumer, and B2B services
Background
More than two decades building and running digital and marketing businesses inside The Weather Channel and Office Depot before moving to operator roles at iMotors and AutoSquad. Board roles at Michaels Stores and Mom Made Foods. Works with early-stage through Fortune 500 across retail, consumer services, automotive, and healthcare.
Focus
I work with mid-stage and Fortune 500 B2B and B2C companies that have product-market fit but need sharper positioning and operating discipline. My focus is omni-channel go-to-market that connects strategy to execution. I lead with customer insights and financial rigor, and coach the team that has to deliver.
Services
Industries
Client profile
Engagement models
Engagement highlights
Office Depot
Led the OfficeDepot.com launch as VP/GM, Online to profitability in year one. Named ComputerWorld e-Commerce Executive of the Year.
The Weather Channel
As VP/GM, New Media, led weather.com to become one of the top-trafficked content sites of its era.
DTC mobile auto services
Lifted conversion 30% in two months and doubled upsell rate for a direct-to-consumer mobile tire and brake company.
Credentials
MBA, Kellogg School of Management·ComputerWorld e-Commerce Executive of the Year·Associate Certified Coach, International Coach Federation
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