Carrie Mulcahy
Product marketing leader who gives cybersecurity and SaaS companies a story buyers recognize and a sales team equipped to tell it
Background
Carrie has spent more than twenty years in marketing leadership, the last decade in cybersecurity. Eight years at CynergisTek took her from Director of Digital Marketing to VP Marketing, positioning the company for its acquisition by Clearwater Compliance. Since 2022 she has run product marketing fractionally for Living Security, SecurityScorecard, Cyberbit, and SpyCloud, and co-founded Fractional Cyber Marketing to give security and SaaS companies senior product marketing without the full-time hire.
Focus
I work with cybersecurity and SaaS companies, from funded startups to public companies, where the product is strong but the story is not landing with buyers. My focus is product marketing that ships: value proposition by segment, messaging by buyer stage, and the proof points sales actually uses. I build it, then equip the team or agency to run it.
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Engagement highlights
Living Security · 2022–2026
As Fractional Head of Product Marketing, built the go-to-market process, messaging, and content engine that grew deals in progress 35%, and led the narrative for a new corporate website.
SecurityScorecard · 2022–2024
Owned positioning, messaging, and go-to-market plans for the launch of new threat intelligence products and cyber risk and incident response services.
CynergisTek · 2020–2022
As VP Marketing, rebuilt the websites and messaging for a 30% lift in engagement, ran an account-based program that drove millions in new pipeline, and launched CMMC services into a new market.
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