Channel Mastered
Builds and scales MSP channel programs for SaaS, cybersecurity, and cloud vendors through a network of 45,000-plus MSPs
Background
Led by Erick Simpson, a longtime MSP industry thought leader and author, Channel Mastered designs and operates MSP channel programs for SaaS, cybersecurity, and cloud vendors. The firm's network of 45,000-plus MSPs supports partner recruitment, onboarding, and engagement, paired with a proprietary three-stage model that identifies constraints, builds program fundamentals, and activates partners on a measured cadence.
Focus
We work with SaaS, cybersecurity, and cloud vendors who are launching their first MSP program or trying to revive one that has stalled. Our focus is the channel program itself, the strategy, the partner enablement, and the marketing motion that turns a roster of partners into actual sourced revenue.
Services
Industries
Client profile
Engagement models
Engagement highlights
MSP network scale
Active relationships across 45,000-plus MSPs, supporting partner recruitment, onboarding, and engagement programs at scale across SaaS, cybersecurity, and cloud-technology vendors.
Three-stage model
Proprietary channel model identifies constraints, builds program fundamentals, and activates partners, applied to vendors building their first MSP program or refining an underperforming one.
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