David Kirkdorffer
25 years in B2B tech demand generation, currently focused on AI-visibility marketing
Background
More than 25 years building revenue at B2B technology companies through demand creation, messaging, content, and sales enablement. Past roles span CMO, CRO, and CEO seats at multiple B2B SaaS and tech firms. Currently splits time between fractional CMO engagements and AI-visibility consulting for B2B startups and scale-ups.
Focus
I work with B2B tech founders and CMOs whose pipeline isn't keeping up with the product. Demand isn't a copy problem. It's a system that aligns positioning, content, channels, and sales enablement. My focus is the alignment layer between brand, marketing, and sales. AI-visibility is the newest channel that has to fit into that system.
Services
Industries
Client profile
Engagement models
Engagement highlights
GEO and LLMO advisory
Provides AI-visibility enablement training: how SEO and GEO differ, which signals impact LLM citation, and how to structure content for AI discovery.
25 years B2B tech demand generation
Held CMO, CRO, and CEO seats at multiple B2B SaaS and tech firms, building demand engines aligned with revenue teams.
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