Jason Rushin
Product marketing and content consultant who turns complex B2B technology into stories sales teams can use, with AI for speed and experience for judgment
Background
More than 25 years in B2B technology marketing. Ran product marketing at Siebel Systems, marketing and product management at Nextance, and all marketing at analytics firm Quantivo. Founded HulaCopter, a mobile marketing startup acquired by 3D Travel. Since 2010 has run 13Plymouth, writing product marketing, demand generation and PR content for AI, fintech, CRM and cybersecurity firms.
Focus
I work with B2B technology companies whose product is harder to explain than to sell, often with a lean marketing team. My focus is product marketing content that sales can use, from web copy and case studies to white papers and bylines. I use AI for volume and experience for the strategy and the polish.
Services
Industries
Client profile
Engagement models
Engagement highlights
B2B technology clients, 13Plymouth · 2010–present
Product marketing, demand generation and PR content for clients including Stripe, Salesforce, Automation Anywhere, HackerOne and Cisco.
InsideView · 2014–2017
Wrote nearly all marketing and demand generation assets over a multi-year engagement, and ghostwrote Aligned to Achieve (Wiley, 2016), which sold more than 20,000 copies.
Siebel Systems · 2001–2003
Built marketing programs for an industry-specific CRM suite against a $40M sales goal, plus new sales methods for the global sales consulting team.
Credentials
Ghostwriter, Aligned to Achieve (Wiley, 2016)·Co-author, Behavioral Analytics for Dummies (Wiley, 2010)
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