Josh Garofalo
Product marketing copywriter who takes positioning through execution
Background
Eleven years freelance, writing product marketing and conversion copy for 100+ B2B SaaS companies including HubSpot, Wave, Unbounce, Hotjar, Snappa, AWeber, and Pendo. The work spans customer research, competitor analysis, positioning, messaging architecture, and the conversion copy that turns positioning into something a buyer can act on.
Focus
I work with B2B SaaS companies where product positioning and conversion copy bottleneck growth, usually because research, messaging, and writing get handed off across different vendors. My focus is taking positioning through to execution. I do the buyer research, the competitive cut, the messaging, and the conversion copy myself.
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Engagement highlights
HubSpot
As copywriter on the project, nearly doubled overall free-trial conversion rates and lifted demo requests 35 percent post-launch.
Poppulo
Wrote cold email outreach campaigns that generated over 200 quality enterprise leads for the employee communications platform.
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