Leadtail
B2B social media and influencer marketing built from buyer behavior, not vanity metrics
Background
Carter Hostelley co-founded Leadtail to focus B2B social on what target buyers actually do, not on aggregate engagement metrics. The 26-person firm has spent over a decade running social strategy, influencer marketing, and buyer-insights programs for B2B SaaS leaders including Bill.com, Zuora, LeanData, and Treasure Data.
Focus
We work with B2B SaaS marketing leaders whose social investment needs to reach actual buyers, not generic audiences. Our focus is reverse-engineering social strategy from where target buyers spend time and which influencers shape their thinking. Buyer insights drive the work, not engagement metrics.
Services
Industries
Client profile
Engagement models
Engagement highlights
Bill.com
Multi-year B2B social partnership building target-buyer audiences for the financial-operations platform, with social strategy informing demand generation and influencer engagement.
B2B SaaS Portfolio
Long-running social engagements with B2B SaaS leaders including Zuora, LeanData, A10 Networks, BlueJeans, and Treasure Data, designed around what target buyers do rather than aggregate audience size.
Cross-Company VP Partnership
Worked with VP Marketing Britta Meyer Rock across multiple B2B SaaS companies for over a decade, described as her secret weapon for social strategy and audience-building.
Credentials
15+ years specializing in B2B social and influencer marketing
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