Marie-Eve Plamondon
Fractional marketing director for B2B firms that sell complex services, in French and English
Background
Fifteen years as an on-demand marketing director for B2B professional-services and technical firms in Québec, after seven years building communication, promotion and recruitment strategy for engineering programs and research units at Polytechnique Montréal. Master's in applied science from Polytechnique and a bachelor's in public relations from UQAM. Works in French and English.
Focus
I work with B2B and technical firms that sell complex services, where marketing stalls because nobody owns it and hiring a director is a step too far. My focus is a simple plan, then running it: web and content strategy, LinkedIn, email and the writing behind them. I also open the French-Canadian market for companies outside Québec.
Services
Industries
Client profile
Engagement models
Engagement highlights
Plamondon Communications · 2011–present
On-demand marketing director for B2B professional-services firms: strategy, content, email campaigns, web copy and in-company training, so owners get marketing done without hiring.
LinkedIn advisory · 2020–present
Profile rewrites, one-to-one training and post writing for executives and professionals building visibility in their industry.
Polytechnique Montréal · 2004–2011
Built communication and recruitment strategies for engineering programs and research units, with market, competitor and client analyses behind each plan.
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