Mariya Delano
Content-led organic growth for B2B tech, SaaS, and developer-focused companies
Background
Founded Kalyna Marketing in 2021 to bring content-led growth to B2B tech and SaaS companies. Works with founders and marketing teams across SaaS, cybersecurity, DevOps, data analytics, AI, and MarTech. Contributor to Search Engine Land. Speaker at SaaS Open, B2B Sales & Marketing Exchange, and developer-focused events. Based in New York.
Focus
I work with B2B tech and SaaS founders who need organic growth that compounds. Content, SEO, and PR working together rather than paid acquisition that stops the day you stop spending. My focus is helping marketing teams build the operational rhythm to ship and measure consistently. I lead from strategy and stay close to execution.
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Engagement highlights
Expandi
Served as interim CMO. Reset marketing direction, established cross-functional alignment, and laid a foundation the team continued to build on.
B2B SaaS organic growth
Lifted time per organic session 162% in six months through content-led SEO and coordinated digital PR.
B2B SaaS pipeline
Drove a six-figure pipeline contract and landed TechCrunch placement through coordinated content and digital PR strategy.
Credentials
Search Engine Land Contributor·Author of Attention Deficit Marketing Disorder newsletter
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