Michael Elliott
Demand generation and GTM leader across Dell, NetApp, and emerging B2B tech
Background
More than two decades leading demand generation and marketing at enterprise B2B technology companies. Past roles span Dell, NetApp, Ollion, and Axcient, across data center infrastructure, cloud, backup-and-disaster-recovery, and managed services. Currently co-founder at Marketing at the Edge, providing fractional CMO and marketing operations work to B2B tech startups and scale-ups.
Focus
I work with B2B tech founders and CEOs at the inflection point where founder-led marketing stops scaling and demand generation needs to become a system. My focus is building the demand engine that can run without me, then equipping the team to keep building it. I lead from strategy and stay close to execution.
Services
Industries
Client profile
Engagement models
Engagement highlights
Dell
Held demand generation and marketing leadership roles in Dell's data center business, building integrated programs supporting enterprise pipeline.
NetApp
Led marketing initiatives during the data infrastructure growth era, contributing to revenue programs across enterprise storage and cloud.
Marketing at the Edge portfolio
Firm clients have achieved 50% revenue growth in three years and two successful exits to private equity firms.
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