Neil Anderson
Fractional CMO who embeds in the leadership team to make B2B revenue growth predictable and repeatable
Background
More than thirty years leading marketing and go-to-market strategy across B2B technology and software. The work includes VP Global Services at Spirent, where he led the acquisition and integration of Fanfare, and a decade of fractional CMO and VP engagements for technology firms across four continents, alongside roles as an EOS implementer and a board director.
Focus
I work with B2B technology and software companies, $1M to $100M in revenue, that have hit a growth ceiling and need marketing to work like a system rather than a run of campaigns. My focus is demand generation that converts and revenue that compounds. I embed in the leadership team, align marketing with sales, and let the data set the pace.
Services
Industries
Client profile
Engagement models
Engagement highlights
Mole Street · 2024–2025
As Fractional CMO, led marketing and brand strategy that drove a five-fold increase in pipeline across the HubSpot Elite Partner ecosystem.
Cask · 2017–2022
As Fractional CMO, built the marketing function, team, and systems that grew ServiceNow practice revenue from $9 million to over $60 million.
hthr.ai · 2025
On a short-term engagement, delivered the positioning and brand system that anchor the company's go-to-market as an AI communications workforce.
Credentials
Author of Outcome Marketing·StoryBrand Certified Guide·T2D3 Certified Practitioner
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