Page Sands
Builds the revenue infrastructure that makes pipeline possible
Background
Fifteen years building revenue infrastructure inside B2B SaaS companies, most recently across identity security, conversational AI, and tax compliance. Prior in-house GTM and revenue roles at Microsoft, Drift, Avalara, Blackbaud, ConnectWise, and Oleria before launching SandsDX to do the same work on a fractional basis.
Focus
I work with Series A and B SaaS companies where marketing investment is not connecting to bookings. My focus is the GTM system itself: signal infrastructure, attribution, and the workflows that hold it together. I architect it, partner with the team to build it, then transfer the capability.
Services
Industries
Client profile
Engagement models
Engagement highlights
Oleria
Built the GTM systems for an early-stage identity security platform from positioning and ICP through outbound architecture and pipeline measurement.
Drift
Led RevOps and demand engineering at the conversational marketing category leader, scaling signal-based prospecting and attribution as the company grew.
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