Rich M. Smith
Removes the smoke and mirrors from B2B growth strategy with behavioral science and buyer psychology
Background
Three decades of executive marketing experience spanning Platinum card launches and B2B SaaS exits, including positioning Jornaya for a nine-figure outcome. Founded Rich M. Smith Growth Studio in 2018 to apply behavioral science and buyer psychology to the growth strategy of mid-market companies in the $1 million to $700 million revenue band.
Focus
I work with CEOs and founders of mid-market B2B companies ($1M to $700M revenue) where marketing investment goes somewhere but the connection to results stays unclear. My focus is the behavioral science behind why customers decide and why strategies work. I translate the vision into predictable growth the board and team can trust.
Services
Industries
Client profile
Engagement models
Engagement highlights
Jornaya
Positioned the marketing intelligence platform for a nine-figure exit through strategy, narrative, and go-to-market alignment.
American Express Platinum
As part of the launch team for the first Platinum charge cards in the United States, contributed to the strategy and positioning that established the premium-card category.
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