Ryan Paul Gibson
Sources and conducts 1:1 buyer research interviews for B2B companies
Background
Came to B2B buyer research from journalism, working as a TV and radio reporter before founding Content Lift in 2020. The practice centers on sourcing and running 1:1 interviews with ideal buyers, surfacing the committee dynamics, evaluation criteria, vendor perceptions, and buying triggers that shape how companies move from problem-aware to invested in a solution.
Focus
I work with B2B SaaS and technology companies where marketing runs on assumptions about buyers rather than evidence. My focus is the first-party buyer truth that makes positioning and messaging defensible. I treat research as interview work, not survey work, then translate what buyers actually say into usable GTM material.
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Engagement highlights
B2B Incubator
Ran a buyer research sprint that produced $145,000 in pipeline and 3,800 percent return on ad spend on the GTM programs that followed.
Content Lift · 2020–present
As founder, has run over 2,300 buyer interviews across 200+ B2B businesses, sourced through a network of millions of professionals.
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