Roark Pollock
Fractional CMO for cybersecurity and B2B SaaS startups working through positioning, pipeline, and scale from seed to Series B
Background
Senior cybersecurity marketing operator with two decades across category leadership, M&A integration, and a CEO seat. Founded P1 Growth Marketing in 2024 as a fractional CMO firm for seed through Series B startups. Prior senior marketing roles at Cylus, Ixia, and other B2B technology companies.
Focus
I work with seed to Series B cybersecurity and B2B SaaS founders where the product is strong but the market story is not landing, the sales motion has not scaled, or pipeline is stuck. My focus is category clarity, positioning, and the GTM motion that compounds from there.
Services
Industries
Client profile
Engagement models
Engagement highlights
Xona
As fractional CMO ahead of an $18 million round, drove 81 percent ARR growth and 150 percent pipeline growth, then earned the inaugural KuppingerCole Leadership Compass top spot for Secure Remote Access.
Ziften
Built the marketing function, repositioned as a cloud-native EDR platform, and later served as CEO through the company's sale to Fidelis Security.
Credentials
MBA, Northwestern University Kellogg School of Management
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